Marketing February 2nd – 6th

Monday

• Ch 5 MARKETING INFORMATION AND RESEARCH
  • Video – Coca Cola
    •  Understanding the Need for Market Information.
      Finding and Managing Marketing Information.
      Using Marketing Research.

Tuesday

• 5.1 Marketing Research
  • Surveys

Wednesday

• 5.1 Surveys
• 5.1 Activity 1 and 2
• 5.1 Book assignment

Thursday

• 5.2 Finding & Managing Marketing Information
  • in class assignment

Friday

• Review section 5.2
• Fast Food Articles/Assignment