S&E Marketing Week of January 26th – 30th

MONDAY

• 2.1 Sports and Entertainment EconomicsObjectives:
  • —Define profit & explain the profit motive.
  • Describe types of economic utility

  2.1 Book Assignment

TUESDAY

• mlb.com – The Changing Role of Marketing (handout)

WEDNESDAY

• 2.2 (Risk Management)
  • Video (Risks taken and ways that risk is minimized)

  Objectives:

  • —Define risk & describe the categories of risk.
  • ——Name and describe strategies for risk management.

THURSDAY

– Read section 2.3 (Business Ethics)

– Write down their response to the Opening Act questions on p. 42
– Answer the Intermission questions on pages 44 and 45
– Answer the Encore Questions on page 46

FRIDAY

• Current Event Articles — Due/Present